📍CURRENTLY WORKING AT APPLE, INC.

I design systems and stories to solve business problems. 

I design systems and stories to solve business problems. 

I design systems and stories to solve business problems. 

I design systems and stories to solve business problems. 

I design systems and stories to solve business problems. 

Over the past 15 years, I have worked with and led multi-disciplinary teams to launch products and campaigns with the intention of changing minds, hearts, and lives through interaction.

Storytelling can be made simpler and stronger by using a common design language. I enjoy empowering teams to collaborate, trust systems, and evolve them.

In my role as a design leader, I strive to create an environment where my teammates can amplify their talents, discover their passions, and engage in work that inspires them.

I am currently an Art Director at Apple. For the last 12 years, I have worked with and led multi-disciplinary teams to launch products and campaigns with intention—to change minds, hearts, and lives through interation.

Storytelling can be simplified and strengthened through a common design language. I love giving teams the confidence to collaborate, trust systems, and evolve them.

My approach to design leadership is to create a space where my teammates can magnify talents, discover passions, and do work that inspires.

I am currently an Art Director at Apple. For the last 12 years, I have worked with and led multi-disciplinary teams to launch products and campaigns with intention—to change minds, hearts, and lives through interation.

Storytelling can be simplified and strengthened through a common design language. I love giving teams the confidence to collaborate, trust systems, and evolve them.

My approach to design leadership is to create a space where my teammates can magnify talents, discover passions, and do work that inspires.

APPLE • 2021—NOW
APPLE • 2021—NOW
APPLE • 2021—NOW

Leading design systems development for online shopping experiences. 

Leading design systems development for online shopping experiences. 

Leading design systems development for online shopping experiences. 

APPLE • 2021—NOW
APPLE • 2021—NOW
APPLE • 2021—NOW

Driving accessible design for all web forms components.

Driving accessible design for all web forms components.

Driving accessible design for all web forms components.

APPLE • 2021—NOW
APPLE • 2021—NOW
APPLE • 2021—NOW

Building glyph libraries to support product marketing deliverables.

Building glyph libraries to support product marketing deliverables.

Building glyph libraries to support product marketing deliverables.

APPLE • 2019—2021
APPLE • 2019—2021
APPLE • 2019—2021

Created product stories for the digital catalogue seen in retail stores.

Creating product stories for the digital catalogue seen in retail stores.

Creating product stories for the digital catalogue seen in retail stores.

APPLE • 2019—2021
APPLE • 2019—2021
APPLE • 2019—2021

Set design standards for marketing teams during product launch.

Setting design standards for marketing teams during product launch.

Setting design standards for marketing teams during product launch.

APPLE VIA ELEPHANT • 2019—2021
APPLE VIA ELEPHANT • 2019—2021
APPLE VIA ELEPHANT • 2019—2021

Designed a digital asset manager that provides key marketing materials.

Designing a digital asset manager that provides key marketing materials.

Designing a digital asset manager that provides key marketing materials.

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I've had the opportunity to work with clients in a variety of fields including finance, health, environmental, tech, and food service industries.

COCODRILO • 2021
COCODRILO • 2021 • VIEW DETAILS

Created a brand for a Latin-inspired, woodfire grill restaurant.

Building a brand story for a neighborly pest control company.

WINESTORK • 2020
WINESTORK • 2020

Shaped a logo identity for an online wine delivery service.

Shaping an identity for an online wine delivery service.

ATLAS PEST • 2021
ATLAS PEST & LAWN • 2021

Built a brand story for a neighborly pest control team.

Building a brand story for a neighborly pest control company.

RIVER CITY ROLL • 2018
RIVER CITY ROLL • 2018

Branded a boutique bowling alley & restaurant.

Branding a boutique bowling alley & restaurant.

Branding a boutique bowling alley & restaurant.

Throughout my career, I’ve discovered that design is more about communication than just art. I love crafting vivid experiences that blend creativity and design thinking, embracing the challenge of efficiently sharing concepts and ideas.

For me, visual design is a powerful tool for solving communication challenges, and design systems provide teams with the seamless resources to make that happen. The best moments are when my team creates something that not only meets the brief but also inspires, uplifts, and reveals something meaningful.

Throughout my career, I’ve discovered that design is more about communication than just art. I love crafting vivid experiences that blend creativity and design thinking, embracing the challenge of efficiently sharing concepts and ideas.

For me, visual design is a powerful tool for solving communication challenges, and design systems provide teams with the seamless resources to make that happen. The best moments are when my team creates something that not only meets the brief but also inspires, uplifts, and reveals something meaningful.

Throughout my career, I’ve discovered that design is more about communication than just art. I love crafting vivid experiences that blend creativity and design thinking, embracing the challenge of efficiently sharing concepts and ideas.

For me, visual design is a powerful tool for solving communication challenges, and design systems provide teams with the seamless resources to make that happen. The best moments are when my team creates something that not only meets the brief but also inspires, uplifts, and reveals something meaningful.

Throughout my career, I’ve discovered that design is more about communication than just art. I love crafting vivid experiences that blend creativity and design thinking, embracing the challenge of efficiently sharing concepts and ideas.

For me, visual design is a powerful tool for solving communication challenges, and design systems provide teams with the seamless resources to make that happen. The best moments are when my team creates something that not only meets the brief but also inspires, uplifts, and reveals something meaningful.

Throughout my career, I’ve discovered that design is more about communication than just art. I love crafting vivid experiences that blend creativity and design thinking, embracing the challenge of efficiently sharing concepts and ideas.

For me, visual design is a powerful tool for solving communication challenges, and design systems provide teams with the seamless resources to make that happen. The best moments are when my team creates something that not only meets the brief but also inspires, uplifts, and reveals something meaningful.

Let's work together to tell your story.

Let's work together to tell your story.

Let's work together to tell your story.

Let's work together to tell your story.

Let's work together to tell your story.

Providing expertise for visual design needs, including illustration, product design, and campaign marketing.

EMAIL
EMAIL
EMAIL
EMAIL
EMAIL

hello@billyreano.com

hello@billyreano.com

hello@billyreano.com

hello@billyreano.com

hello@billyreano.com

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©2025 by Billy Reano

©2025 by Billy Reano

©2025 by Billy Reano

©2025 by Billy Reano

©2025 by Billy Reano